On March 17, the ApexTire 2025 China Annual Tire Review & Automotive Service Competitiveness Awards Ceremony concluded successfully in Tianjin. Backed by outstanding brand influence and robust product performance, TERCELO Tire claimed two prestigious awards: Leading Independent Brand in the Tire Industry and Off-Road Tire of the Year (TERCELO TA01).

Centered on the theme Intelligent Chain & Green Innovation, Forging the Future Foundation, this year’s selection documented technological breakthroughs and innovative business models across the tire sector. It delivers reliable decision-making references for end consumers and channel distributors, guides advancements in tire product technology, and fuels sustainable industrial growth and cross-sector integration.

The award-winning TERCELO TA01 is a professional off-road tire engineered for superior abrasion resistance, robust traction and effective self-cleaning performance. Its exclusive eagle-claw sidewall design shields the sidewall against external impacts and cuts. The staggered, uneven shoulder tread blocks drastically boost traction on rugged terrain including mud and rock surfaces. A newly developed low-hysteresis carbon black tread compound curbs tread abrasion, enabling the tire to withstand harsher road conditions, while dedicated mud-evacuation grooves greatly enhance self-clearing capacity on muddy ground.

Securing both brand and product accolades at this selection marks high recognition from authoritative industry media, expert panels and mass consumers for TERCELO Tire’s progress in brand building, R&D innovation and product quality. Taking this award as a new starting point, TERCELO Tire will continue to drive development through technological innovation, anchor operations on premium product quality, and prioritize user demands, delivering safer, more efficient and eco-friendly mobility solutions to global customers.